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Alwazn Almithaly

Digital Marketing Specialist

Riyadh, Riyadh Province•Full-time
SAR 4,000 - SAR 6,000 monthly
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About the Job
Key Responsibilities:
  • Manage and continuously optimize the e-commerce website, including products, categories, content, promotions, offers, and new product launches.
  • Manage website merchandising, product placement, cross-selling, upselling, and promotional visibility.
  • Monitor and analyze sales, revenue, profitability, traffic, conversion rate, AOV, CAC, ROAS, and customer behavior.
  • Identify sales opportunities, performance gaps, and trends, and take timely actions to improve results.
  • Manage and monitor digital marketing campaigns in coordination with the marketing team and optimize budgets based on performance and profitability.
  • Develop and implement SEO and e-commerce content strategies to improve organic traffic and online visibility.
  • Monitor website performance and conduct QA/QC, CRO, A/B testing, and continuous improvements to the customer journey.
  • Analyze customer behavior, identify drop-off points, and improve conversion and checkout performance.
  • Monitor product availability and coordinate with Purchasing, Warehouse, Marketing, IT, Shipping, and Customer Service to ensure smooth operations.
  • Resolve operational and technical issues affecting the website, orders, payments, pricing, shipping, or customer experience.
  • Monitor competitors, pricing, promotions, and market trends and provide recommendations to improve the company's competitive position.
  • Analyze customer feedback, complaints, returns, and purchasing behavior to identify opportunities for improving the online experience.
  • Prepare regular e-commerce performance reports and KPIs and provide actionable recommendations to management.
  • Coordinate with creative and marketing teams to ensure high-quality banners, campaigns, product content, and promotional materials across digital channels.
  • Take fast and commercially sound decisions when facing sudden changes in sales, advertising performance, stock availability, website issues, or promotional campaigns.

Key Skills & Requirements:
  • Proven experience in E-Commerce Management / E-Commerce Operations.
  • Strong understanding of E-commerce, Digital marketing, SEO, analytics, merchandising, and CRO.
  • Experience with CMS platforms, GA4, Excel/Google Sheets, and e-commerce analytics tools.
  • Strong commercial thinking with the ability to connect website performance with sales and profitability.
  • Strong analytical and problem-solving skills.
  • Ability to interpret data and turn insights into practical business decisions.
  • Excellent coordination and communication skills with cross-functional teams.
  • High attention to detail and ability to manage multiple priorities.
  • Ability to work in a fast-paced environment and take ownership of the e-commerce operation.

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